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PASS: Total Registrations

At the Summit you’ll see PASS announce the total attendance and the “total registrations”.  The total registrations is the sum of the conference attendees and the pre-conference registrations.  A single person can be counted three times (conference plus two pre-cons) in the total registration count.

When I was doing marketing for the Summit this drove me nuts.  I couldn’t figure out why anyone would use total registrations.  However, when I tried to stop reporting this number I got lots of pushback.  Apparently this is how conferences compare themselves to each other.  Vendors, sponsors and Microsoft all wanted to know our total registration number.  I was even asked why we weren’t doing more “things” that people could register for so that our number would be even larger.  This drove me nuts.

I understand that many of you are very detail oriented.  I just want to make sure you understand what numbers you’re seeing when we include them in the keynote at the Summit.

Print | posted on Saturday, October 08, 2011 2:23 PM | Filed Under [ PASS ]



# re: PASS: Total Registrations


Thanks for your post and comments / elaboration on "creative" statistics.

It brings to mind similar efforts by high schools for graduating seniors on their scholarship "totals", which is almost always overstated by multiple scholarship offers per student that are usually not all accepted. An interesting but less meaningful number once you understand it. It is usually a bigger number that is easier to track and confirm than accepted scholarships (and makes the school look better than a smaller number), which is probably why it is used.

Scott R.
10/13/2011 6:30 AM | Scott R.

# re: PASS: Total Registrations

Bill makes a good point. The main number we should focus on is the number of people that will take what they learn at the conference and use it to become better employees because of it. Networking is also important though, so even being there simply to meet others can pay dividends depending on who you are lucky enough to network with. It is nice to see the total attendance going up year after year though!
1/3/2012 7:48 PM | employee schedule
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